Lisa Barnes

Background

About Lisa Barnes

With over 17 years of experience in the wine and liquor industry, I have developed strong strategic account management skills and expertise in both on-premise and off-premise channels. As a Strategic Account Manager at Oak Ridge Winery, I worked with key accounts in the U.S, increasing sales volume, distribution, and brand awareness. I also partnered with distributors, retailers, and hospitality operators to create and execute effective marketing and promotional campaigns. Previously, I was a Strategic Accounts Manager at Zamora Company, where I managed the West U.S. region for their premium liquor portfolio, including brands such as Licor 43, Villa Massa, and Martin Miller's Gin. I successfully expanded the customer base, negotiated contracts, and launched new products in the market. Before that, I briefly served as a Director at Old Nassau Imports, overseeing the Western region for their flagship brand, Double Cross Vodka. I am passionate about the wine and liquor industry, and I enjoy learning about the history, culture, and trends of different products and regions. I value innovation, quality, and customer satisfaction, and I strive to deliver exceptional results for my clients and partners.