Lisa Bowman

Background

About Lisa Bowman

Marchitect (noun):/mar-ki-tekt/ A visionary strategist who designs, builds, and refines the blueprint for a brand's growth. As a Marchitect, I combine creativity, marketing expertise, and business insight to construct scalable brand ecosystems, ensuring alignment across all touchpoints. Just as an architect shapes inspiring physical spaces, I craft structures that foster customer engagement and meaningful connections.Brandvangelista (noun):/brand-van-juh-list-ah/ A highly engaged advocate who actively promotes and embodies a brand’s core values, driving organic enthusiasm and authentic connections. As a Brandvangelist, I go beyond mere endorsements—I create meaningful narratives, inspire customer trust, and amplify brand loyalty through creating genuine passion and influence. In the modern marketplace, I am the bridge between storytelling and strategic growth.A veteran marketing & communications executive who has led combat on the front line with tours of duty at UPS, a Fortune 50 company and United Way, the world's largest privately funded non-profit. What makes me embrace the workday is the opportunity to transform brands and their offerings by simplifying and communicating the "who we are","what we do" and "why you should give a sh*t".In segmentation alphabet soup, I've done B2B, B2C and B2B2C across multiple industries including SaaS, transportation, logistics, retail, franchising and the non-profit sector. Chicago native, Atlanta resident and spiritual New Yorker. Unashamed Glamazon and Fashionista who believes the world is my runway, anything can be accomplished in 5" heels and would choose Sephora over food if needed. My vices are good coffee, dark chocolate, anything by John Mayer and The Office (US version only). If you're open to a debate on dark roast vs. light, Dwight or Jim, or which is John's best album, let's talk.