Lisa Bregman

Background

About Lisa Bregman

A marketing leader with 15+ years of experience spanning strategy, digital marketing, social media, and athlete marketing. I bring a versatile, data-driven approach to building innovative solutions that drive business growth and launch new initiatives. With a strong track record across sports, entertainment, and corporate marketing, I thrive in creative, fast-paced environments and am passionate about leadership, team development, and delivering measurable results.Outside of work, I’m a former collegiate cheerleader, gymnast, and current acrobat. I’m also a passionate supporter of the Olympics and Paralympics, having worked, volunteered, and attended seven Games, and an avid traveler who completed my seventh continent—Antarctica—just before the pandemic.Core Competencies:* Client Strategy & Consultative Sales – Developed strategic account plans and advised major global brands on influencer and digital marketing initiatives to drive growth.* Cross-Functional Leadership – Led high-impact collaboration across product, engineering, marketing, and operations to deliver scalable marketplace solutions and client success.* Digital Media & Paid Social Strategy – Designed and executed integrated campaigns leveraging organic, paid, and influencer strategies across sports, tech, and entertainment industries.* Revenue Growth & Strategic Planning – Identified new revenue streams and built pricing models that generated millions in revenue across brand services and SaaS platforms.* Executive Relationship Management – Cultivated strong partnerships with executives at global brands, driving trust and expanding client investments through consultative sales.* Data Analysis & Insight Generation – Leveraged platform data and audience insights to optimize marketing performance, inform strategic pivots, and drive business case development.* Scalable Process Design – Built operational playbooks and streamlined processes that enabled concurrent execution of 60+ campaigns and scaled marketplace engagement.* Influencer & Partnership Marketing – Spearheaded athlete influencer campaigns, creative partnerships, and brand collaborations that fueled audience engagement and brand equity.* Marketing Technology & Product Integration – Integrated marketing tools, SaaS solutions, and platform enhancements to optimize campaign performance and client experience.