Lisa Devito

Background

About Lisa Devito

Experienced, accomplished and creative product and brand builder with the ability to drive sales and profit growth by identifying new business opportunities and translating analytics into actionable product and marketing plans. Entrepreneurial mindset who thrives in a fast-paced environment. BRAND MANAGEMENT: Built strategic growth plans based on analysis of consumer insights, current business and competition. Developed brand strategies, positioning and equity building plans. Developed and executed activation plans for new product and category launches. Engaged creative team to execute brand vision. PRODUCT CREATION: Develop best-selling products for a wide range of categories which fulfilled a broad range of consumer needs while maintaining high quality standard and meeting margin goals. Built on proven performers through market research and trend identification. Led new product development process coupled with innovation and sustainability initiatives with cross functional team for thousands of skus. MERCHANDISING: Developed and optimized assortment plans based on department, classification, price range, segmentation and SKU rationalization. CATEGORY MANAGEMENT: P&L accountability for new and existing products. Grew Licensors by 86% in 2 years resulting in 150% growth in overall business. Developed and executed 16 seasonal programs annually while maintaining strict production deadlines. DIGITAL MARKETING: Implemented introduction and presentation of product and its merchandising on website, worked cross functionally to develop social and e-mail marketing plans. LEADERSHIP: Results-oriented and influencing leader who motivates high performance. Collaborated and built strong partnerships with cross-functional teams, internal creative, external agencies and corporate leaders. Coached and managed direct reports resulting in career advancement. INTERNATIONAL: Global and local experiences with comprehensive knowledge of trade shows, international markets including overseas travel, sourcing and development. Influenced and collaborated with regional leaders to adopt global strategy and brand building. OTHER SPECIALTIES: Strong consumer packaged goods experience across multiple channels-retail, direct selling, digital, catalog, brochure, B-B, B-C including a variety of categories-fashion and beauty, personal care, jewelry and watches, seasonal décor, home, housewares, toys, animatronics, personalized products, party goods, apparel, costumes and accessories. Please feel free to contact me for any opportunities: lisadevi701@gmail.com