Lisa Ford

Background

About Lisa Ford

A dedicated and results oriented, professional with extensive experience in territory management, business development, brand/channel management and strategic planning. An adaptable leader, who learns new skills and information quickly to generate new business approaches, meeting company objectives in a timely manner. Excellent interpersonal skills. With a proven ability to relate to others as a teacher and leader. My skillset is diverse with previous responsibilities for growing business at HALO Diagnostics. Responsibilities included event planning and brand recognition. Duties include: Manage key accounts through territory management and business development activities. Identify and implement event planning activities that broaden our brand and delivers community benefit. Organize and manage medical portals for patient records. Identify and implement sales strategies serving as a relationship development specialist. Manage outreach marketing and service efforts to imaging referral sources (physician offices, clinics etc.). Serve as liaison and counsel to corporate executives providing guidance on organizational marketing strategies. Identify and implement programs to enhance HALO Diagnostics internal communications throughout the organization. Coordinate communication internally and externally to ensure consistency of marketing communications and branding. Strong marketing, management, financial, and analytical skills to develop and implement a successful marketing plan. Strong organizational, communication (verbal, written, and listening) and problem solving skills.