Lisa Franks

Background

About Lisa Franks

I am a marketing professional with strategic planning expertise and hands-on capabilities. I easily and quickly comprehend business needs and corporation direction, which has made me successful in implementing marketing campaigns to drive increased revenue. I have led marketing efforts for large corporations, managing multi-million dollar marketing budgets. Creation and successful execution of both traditional and progressive marketing plans have been accomplished repeated during my career. I daily direct concurrent marketing activities for multiple diverse vertical businesses. My industry background includes strong B2B marketing experience in Aftermarket Parts Distribution for Outdoor Power Equipment, Rental/Construction Equipment, Agricultural Equipment, Golf Car, Powersports and Rotating Electrical Parts; Circuitry Components; Office Furniture; and Kitchen/Bath Cabinetry. I am fortunate to have strong skills for both the creative and design side of marketing, as well as the detailed planning and metric/measurement side of business. With an IT background from early in my career, I understand and am knowledgeable about the technical side of marketing. My goal is to market in the right way, using the right mediums, and to the right target audience to achieve profitability for my organization.