Lisa Heida

Background

About Lisa Heida

With over eight years of experience in marketing, I specialize in helping beauty and personal care brands strengthen visibility, engage consumers, and adapt to an ever-evolving industry. As Senior Marketing Manager at Covalo, I focus on driving sustainability and transparency across the consumer goods sector. My background in Modern Literature sparked a lifelong passion for storytelling, which I now channel into digital strategy, brand communications, and content creation. From publishing and academia in Oxford to leading international marketing initiatives in Lisbon, I've built expertise in social media, brand awareness, accessibility, and creative communications. I thrive on combining creativity with strategy; whether that's amplifying brand impact, building communities, or navigating the intersection of sustainability and beauty. Always open to connect with peers, collaborators, and industry innovators! Feel free to reach out if you'd like to exchange ideas.