Lisa Herdman

Background

About Lisa Herdman

Lisa's career spans 30+ years as an Advertising Media Investment executive working within a full-service agency. As such, Lisa is well versed in successfully marrying a brand's marketing drivers with her knowledge of the ever-changing media, entertainment, and technology landscapes to craft the most strategic and impactful investment approach for her clients. Throughout her career, Lisa has been committed to evolving the RPA Investment Practice into the addressable and multi-measurement space using more platform-based technology to incorporate richer audience data and analytics. Her passion and understanding of the "business of the business" has kept RPA and her clients in the forefront of the media landscape evolution, most specifically in the Video space.As Lisa oversees top-level video investment strategies for large, complex portfolios, she is also advancing RPA enterprise-wide, focusing on the intersection of human expertise and technology. A trusted steward through change, Lisa translates marketplace complexity into actionable growth strategies, shaping not only how clients invest in media, but how RPA continues to evolve in service of their business success.