Lisa Lightbourn

Background

About Lisa Lightbourn

Award-winning creative and communications strategist with 15+ years of experience leading high-impact storytelling across higher education, documentary, television, and digital media. I conceive and develop strategic multimedia content at the University of Toronto - creating campaigns, series, and podcasts that build brand equity, engage audiences, and support institutional priorities. From co-developing cross-platform marketing strategies to directing long-form video and social-first storytelling, my work blends creativity with purpose. Recent projects include: • Joe’s Basketball Diaries (Gold Quill Award): A digital video series blending sports and community storytelling (1.6M+ reach) • Strategic coverage for Geoffrey Hinton’s Nobel recognition (3.6M+ views) • University-wide vertical video and podcast initiatives, generating multi-million reach across platforms I collaborate regularly with communications, advancement, and recruitment teams across the institution and have built a reputation for leading with empathy, delivering on vision, and elevating underrepresented voices. Let’s connect if you’re interested in strategic content, institutional storytelling, or what makes people care.