Lisa Lyons

Background

About Lisa Lyons

Business Development Manager/Conference Manager, Pink Elephant Inc. 2008-Present • Prospect for potential new clients and generate them into increased avenues of business. • Consistently exceeded targets to plan • Responsible for updates to P&L of events, budget management • Prepares and maintains account forecasts and pipelines by demonstrating ability to understand particulars of accounts, revenue projections – both short and longer term – and related key business issues • Demonstrates in-depth understanding of how to effectively manage the sales funnel turning prospects into qualified leads, and identifying appropriate channels of communication through to the closed sale • Implement Consulting Service Agreements and Statements of Work, issue contracts for B2B as well as contract negotiation and sales proposals • Works closely with the Marketing department to assist in the development of effective marketing materials to promote special events, event branding, target audience, concept development and goal setting, practice 4 Ps of marketing, place, price, product and promotion • Act as frontline ambassador, representing the Company at trade shows, networking forums, and social events, as assigned • Demonstrates strong ability to communicate and interact effectively with senior managers and stakeholders, taking steps to establish and maintain a good understanding of Undertake activities to identify and target high revenue generating opportunities at customer organizations • Directed recruitment/training/staff development initiatives to maximize productivity and revenue potential through development of a sales team. • Evaluate staff performance • Assisted with annual performance reviews for each team representative • Successfully increased employee retention by creating a positive work environment • Administered daily operations to ensure policies were adhered to and understood by sales staff. • Cultivated strong business relationships with customers to drive business developments. • Address and resolve customer concerns and inquiries