Lisa McCormack

Background

About Lisa McCormack

Founder, Battersea Flower Station, award winning Garden Centre & Florist in London.E-commerce and retail operation in SW London.Award winning,"best in London", offering plants, pots, houseplants, flowers, local delivery, and planting & design services.And in my spare time and my 20 year career in advertising and marketing:Marketing Director / CMO / Consultant for e-commerce businesses who have ambitions for rapid growth, or for companies who have lost their way.Specialties: Transformational change, mergers, re-positioning, brand launches, advertising, embracing digital change.Strategic positioning, marketing planning, agency selection and management, digital & ATL planning. Leadership, team building & mentoring to in-house teams.A driven and focused brand and marketing director with a reputation for visionary thinking and profit improvements.A proven track record in transformational change in high pressure, complex environments, with multiple propositions, distribution points and stakeholders.Extensive experience of the full marketing mix – above and below the line, on and offline, harnessing the potentials of digital and social as a natural and integral part of the mix.The brief at both Virgin Media and Age UK was transformational change and the results show rapid improvement in both performance and perception.A rare combination of ability to inspire teams and agencies to develop ground breaking marketing, whilst at the same time using high level of commercial acumen to deliver soft and hard results across brand perception and profitability.