Lisa Misitrano

Background

About Lisa Misitrano

Award-winning creative professional with 25+ years of Marketing, eCommerce, and Design experience across agencies, in-house, and freelance. Core Strengths- Expertise in designing for digital, eCommerce, social, print, POS, trade shows, and more - Brainstorming and collaborating with team members - Utilize creative storytelling to sell ideas and creative vision - Skilled in presenting concepts to internal teams, executives, and clients - Collaborating with account teams and client agencies while managing a creative team of writers, designers, photographers, videographers, animators, and external resources/vendors - Planning, resourcing and creative direction for photo/video shoots - Quality control to align with strategic goals, brand guidelines, client objectives and benchmarks – Analyzed digital marketing performance to optimize creative for maximum ROI- eCRM design expert with knowledge of industry-specific best practices - Project scoping and resource planning - Experience with omnichannel eCommerce funnel strategy for retailers such as Amazon, Walmart, and Target – Amazon Brand Stores, A+ Content, Optimizing PDP pages & gallery images, Amazon DSP Advertising SOFTWARE: Adobe CS, Adobe Workfront, Canva, Microsoft Office (Outlook, Teams, Word, PPT, Excel), Slack, Google Suite, Sketch, InVision, Hive, Asana, Trello, Mailchimp, ClickUp, Shopify, Wix, Squarespace AI: Runway, Midjourney, ChatGPT, and Adobe Firefly CLIENT SAMPLING: DONER BIC, Consumers Energy, Jiffy Lube, Erie Insurance, ESPN, Stellantis S50 Mondelēz, Subway, CLEAN Fragrance Brands, L.O.V. Cosmetics, Beech-Nut, Newman’s Own, Benjamin Moore, Conair, Juicy Couture Fragrances, Elizabeth Arden Freelance Consumer Reports, A&E Networks, EMCOR, Lillian August, Tiny Miracles Foundation, Ski Vermont, Viridian, Massage Envy Colangelo – Grand Marnier Epsilon – Dove, Hellmann’s, Nestlé Pure Life, Vivé Mejor Direct Advantage Partners – Proactiv, Sheer Cover Makeup Story Worldwide - Nestlé Waters North America, Unilever, COTY, Kahlua RECOGNITION Newman’s Own 2021 PR News Awards Honorable Mention: Cause Branding Campaign 2020 Marcom Gold Award Winner 2020 YouTube: Best-In-Class Brand Recognition and Consideration 2019 Marcom Platinum & Marcom Honorable Mention Award – Mondelēz eCommerce 2017 Marcom Award – CLEAN Social Media 2012 GD USA Award – Pavement Recyclers Website 2010 GD USA Awards – Judy Michaelis Branding, GigMasters Ad, Sacred Doors Branding, The Loft Postcard 2008 GD USA Awards – Poolscape Branding, Lillian August Website 2001 Webby Award – Byte Interactive Website