Lisa Murphy

Background

About Lisa Murphy

With over 20 years of experience in various marketing roles, I have developed a unique blend of skills and expertise that enable me to create and execute effective marketing strategies for the construction industry. As the Marketing Analytics Manager at Dodge Construction Network, I leverage data and insights to inform decision making and optimize investments. My mission is to understand what our clients and prospective clients want, and to communicate how our solutions can help them achieve their goals and vision. I use a data driven approach to emotional marketing, combining quantitative and qualitative methods to segment, target, and engage our audience across multiple digital platforms and channels. I also measure and optimize the performance and ROI of our marketing initiatives, using industry standard analytics tools and best practices. I am passionate about marketing as a way of connecting with customers on a deeper level, creating value for both them and our organization.