Lisa Parrish

Background

About Lisa Parrish

As a Marketing and Consumer Insights Strategist, I utilize various research methodologies to uncover unique and relevant insights, and apply them to your business. My approach typically includes tapping into experts to help find creative solutions, vet new ideas, and gain a better understanding of the future consumer. Incorporating the expert perspective has proven to be invaluable for clients around the globe, providing a distinct competitive advantage. I have worked as a strategic consultant on clients including Google, Procter & Gamble, Bosch, Avon Cosmetics, Xerox, PricewaterhouseCoopers, Scotts Miracle-Gro, Hennessy, Coca-Cola and Lexus Automotive. I split my time between New York and Germany, consulting on global projects. I spent almost a decade as a Director at Faith Popcorn’s BrainReserve where I conducted consumer and industry research through the lens of cultural trends, to identify unique insights for each project. I also created a network of thousands of experts who I interviewed or brought together in a round table format for subject matter insights for consulting assignments, new business pitches, press and speeches. Brands included Bayer, PepsiCo, Home Depot, Coca Cola Japan, Johnson & Johnson and many more. For three years, I was based in Berlin, Germany, to help grow our business internationally. I graduated from Duke University with degrees in both Sociology and Spanish. I wrote this story that found its way into Forbes.