Lisa Serada
Director of Sales at Niagara Parks Commission
Based in Niagara Falls, Canada
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Seniority
Director
Department
Sales & Business Development
Location
Niagara Falls
Industry
Travel Arrangements
Company size
600
Contact information
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l•••••••@niagaraparks.com
Phone
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Background
About Lisa Serada
25 years sales & marketing experience in the U.S. and Canada in the Meetings & Conventions, Travel Trade and Consumer Markets. Created the Meetings, Convention & Incentive Travel and Wedding Sales Department for Niagara Parks Commission to establish and sell the NPC world-class golf, dining & attraction venues and the Niagara Falls, Canada Destination in the MC & IT Business Event and Wedding & Social Event markets. Implemented a new legislated 3% hotel occupancy tax in Genesee County, New York and developed and administered sales and marketing plan. Volunteering: Niagara Falls Tourism Board of Directors - 2020-current Tourism Partnership of Niagara Board of Directors - 2020-current ScotiaBank Convention Centre Niagara Canada - Board of Directors 2011-12 and 2019-current PCMA Canada East - President 2008 PCMA Canada East Board of Directors 2002-2009 CSAE Trillium Chapter - Special Events Committee 2005-2006 PCMA Canada East Chapter Leadership Council 2004-2005 MPI Toronto Chapter – Special Events Committee 2001-2003, Greater Niagara Region - Treasurer, I Love NY Matching Funds 1995-1998
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