Lisa Wester

Background

About Lisa Wester

With 15+ years in PR and communications, I lead international brand strategy as Vice President and Senior PR Consultant at Grand Relations, a Scandinavian agency working at the intersection of design, architecture, lifestyle, and culture. My focus? Creating bold, concept-driven campaigns that stand out, and stay true to a brand’s DNA. Whether it’s launching a new product, repositioning an established brand, or developing a long-term communications platform, I work across PR, design management, and experiential storytelling to make brands relevant, desirable, and unforgettable. At Grand Relations, we take a 360° approach: strategic earned media, key opinion leader collaborations, curated press experiences, and cultural moments that resonate emotionally and commercially. Every activation, whether global launch or local preview, is designed to reach the end consumer and spark conversation, with clear impact on both brand awareness and sales. I’m deeply passionate about shaping how brands are perceived, translating identity into physical and digital moments, curating concepts that feel as distinctive as the brand behind them, and building campaigns with cultural intelligence and timing at their core. Prior to Grand Relations, I led creative and content strategy for video commerce at Bambuser Plus, and held senior PR roles at Presskontakterna and RMPR, managing campaigns for global brands including Hugo Boss, Volvo Cars, IWC Schaffhausen, Louis Vuitton, ASOS, and By Malina. Educated in PR at Berghs School of Communication and with a PhD in Social Anthropology from Uppsala University, I bring both strategic clarity and cultural fluency to every project, helping brands not only tell their story, but truly own their space.