Lisa Wright
Senior Content Marketing Manager at Screenpal
Based in Milwaukee, United States
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Seniority
Manager
Department
Advertising & Marketing
Location
Milwaukee
Industry
Software Development
Company size
17
Contact information
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l•••••••@screenpal.com
Phone
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Background
About Lisa Wright
Passionate digital marketing professional with over 14 years of experience leading strategies to improve brand awareness, customer experience, website traffic, and revenue. Managed up to 7 employees and maintains strong focus on team development. Drives collaborative relationships with internal/external partners to further business goals. • EXPERTISE: Digital Marketing Strategies, Search Engine Optimization, Content Strategy and Content Development, Content Marketing, Link Building, eCommerce, Web Analytics, Social Media Strategies, Email Marketing, UX, Local Search Optimization, Vendor/Agency Management, Leadership, Team Building and Management • DIGITAL MARKETING TOOLS: Moz Pro Tools, MajesticSEO, BrightEdge, SearchMetrics, Raven Tools, Google Places, Google Keyword Tool, Google PageSpeed Insights, Google Webmaster Tools, Google Adwords (paid search), Bing Webmaster Tools, Google Trends, SEM Rush, Schema.org, Robots.txt, XML sitemaps, meta data, Xenu Link Sleuth, Screaming Frog, Hootsuite, Sprout, Listrak, Emarsys • ANALYTICS TOOLS: Google Analytics, Omniture, CoreMetrics, Salesforce, Facebook Analytics, Pinterest Analytics, YouTube Analytics, CrazyEgg, Hotjar • TECHNICAL SKILLS: MS Office (Word, Excel, PowerPoint, Outlook), HTML/CSS, FTP, Adobe Dreamweaver, Adobe Photoshop, Balsamiq (UX design), WordPress, Blogger, Drupal, Sitecore, Weblinc/Workarea
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