Lisbeth Meloche

Background

About Lisbeth Meloche

I’m a retail and CPG professional and educator with extensive experience in buying, training, marketing, merchandising, and multi-channel sales. As General Manager of a high-volume land border duty-free store, I oversee all aspects of the business, including buying, operations, staffing, training, marketing, vendor relationships, compliance, and financial performance. I currently manage purchasing across spirits, wine, beer, fragrance, cosmetics, skincare, confectionery, watches, jewelry, and fashion categories. My earlier experience includes category ownership in cosmetics, health and beauty, and over-the-counter products, combining knowledge of regulated sectors with fast-paced consumer goods. In my current role, I lead a diverse, cross-functional team and manage day-to-day operations with a focus on efficiency, compliance, and commercial performance. I handle vendor negotiations, pricing strategy, forecasting, product launches, and workforce planning. I ensure regulatory compliance with LCBO, AGCO, CBSA, FINTRAC, Health Canada, and other governing bodies while navigating the complexities of a lean organization. With a background spanning national accounts, digital marketing, and in-store execution, I bring both strategic perspective and hands-on leadership. I understand the realities of shifting consumer behavior, inventory risk, and trade performance. My leadership style is direct, collaborative, and focused on delivering measurable outcomes. In addition to my retail and CPG experience, I remain active in the part-time teaching pool at St. Clair College, where I have developed and delivered marketing courses focused on digital platforms, content strategy, and evolving industry trends. Areas of Focus • Full P&L Ownership and Operational Leadership • Strategic Buying and Vendor Negotiation • Multi-Channel Sales and Execution • Marketing Activation and Merchandising • Forecasting, Pricing, and Product Launches • Brand Growth in Regulated Retail Environments • Learning Program Development and Cross-Functional Training Execution • Postsecondary Instruction and Real-World Curriculum Design Always open to thoughtful conversations about buying strategy, brand development, marketing, and instructional design.