Lissa Hines

Background

About Lissa Hines

As a marketing and business development leader, I have experience in a progressive business setting with the proven ability to understand market trends, develop strategic plans and drive profitable growth through multiple channels. Skilled at building meaningful relationships, engaging consumers through compelling stories, creating effective marketing communications and delighting customers with world class service. As a key contributor building SmartPak Equine into the nation's leading health brand in the industry as well as the largest online equine retailer, I was able to experience entrepreneurial growth from startup phase through sale of the company. Never turning down a challenge, I was able to develop a broad skillset, from marketing and product specialist to merchant, analyst, and strategist. Solving complex problems, building meaningful relationships and driving demand are areas that I am seen to be successful in and strive to be the thoughtful leader that I look up to. I’m motivated by innovation, passionate about delivering world-class service and delighted by creating exceptional experiences. Key Competencies: Brand Management, Event and Trade-show Planning, Partnerships, Media Planning/PR, Team Leadership, Business Development, Customer Service, Market Research, P&L Management, Market Analysis, Digital Marketing Contact Lissa regarding networking opportunities via phone (617-851-7202) or email (LissaHines7@gmail.com).