Lissa Hines

Background

About Lissa Hines

I’m an innovative business and marketing executive who leverages expertise in business strategy, market analysis, and brand management to deliver multimillion-dollar sales outcomes and build high-impact partnerships in niche markets. Never one to turn down a challenge, I combine high-level operational strategy with hands-on execution to create exceptional customer experiences. My career grew organically from a passion for horses, transforming a personal interest into a professional journey. This unique path led me from marketing and product specialist to merchant, analyst, strategist, and director. My authentic enthusiasm shines whether I’m crafting compelling narratives or building meaningful connections that inspire unmatched loyalty. I have a reputation for being insightful, inventive, intuitive, and thorough - qualities that drive my approach to business optimization and financial strategy. I’m also known for my empathetic leadership and commitment to meaningful mentorships that bring out the best in my team, enabling us to consistently deliver outstanding performance that advances organizational goals. Key Accomplishments: • Established Professional Barns sales channel, achieving 500%+ growth since its inception and driving a turnaround in company profitability through substantial margin improvements. • Supported successful private equity merger. Secured employee loyalty and managed expectations to alleviate team member anxiety while also organizing deliverables, researching infrastructure needs, and identifying post-merger growth opportunities. • Coordinated operational and manufacturing support with internal team and sister company to overcome production and logistics disruptions during COVID-19 pandemic, achieving unprecedented 68% growth by leading with empathy and managing customer communications to ensure continued buy-in despite back-order delays.