Liz B.
Sr Content Strategist Writer at Apple
Based in Austin, United States
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Seniority
Other
Department
Other
Location
Austin
Industry
Computers and Electronics Manufacturing
Company size
211K
Contact information
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l•••••••@apple.com
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Background
About Liz B.
I'm a content strategist, writer, and marketer with 15+ years of experience creating effective and scalable content programs that inform customers. I value outcomes over optics, and I bring organization to chaos and focus to ambiguity.I’m committed to empowering Apple customers to do more with the products and services they use every day. I transform complex information into accessible, user-friendly content. My mission is to remain a human voice in a tech-driven world — combining strategy, creativity, ethics, and fluency in AI tools that augment human creativity and foster innovation — bonus points if it's really fun 🤩Before Apple, I got my start in public relations, cranking out press releases and crisis management plans. Then ventured on to have a successful stint in publishing. After writing countless features and columns,(and ghost writing a few books), I went on to lead award-winning content marketing programs for a few B2B agencies.
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