Liz Basham

Background

About Liz Basham

Success is the result of perfection, hard work, learning from failure, loyalty, and persistence.” I am an accomplished Branch Manager & Relationship Builder with a proven track record in business development, sales & marketing, and sales training/management. With a passion for exceeding sales goals and delivering exceptional customer service. I have successfully managed deposit and loan portfolios, achieving significant growth while ensuring high levels of client satisfaction. My strategic approach to sales goals, coupled with a deep commitment to understanding client needs, has allowed me to consistently exceed expectations and drive business success. In my current role as a Commercial Sales Officer with United Bank, I focus on promoting and delivering Treasury Management Solutions to commercial and small business clients. I am committed to building strong relationships, understanding the unique needs of each business, and providing tailored financial solutions that drive growth and efficiency. In my previous role as VP, Branch Manager at The Fidelity Bank, I was responsible for designing and implementing effective marketing and business development plans, coaching staff to increase sales, and ensuring branch operations run smoothly. I actively represented the bank in the community and managed a quality loan portfolio focused on retail and business lending. I also participated in an active leadership role as President in the Holly Springs chapter of Women in Networking where we focused on empowering professional women and female entrepreneurs to exchange customer referrals, leads, share knowledge and offer support for professional growth and prosperity. Prior to this, I served as AVP, Branch Manager II at United Bank (formerly CresCom Bank), where I managed a deposit portfolio and achieved sales performance objectives related to deposit growth and expense control. My leadership style emphasizes leading by example and building strong customer relationships through proactive engagement and tailored financial solutions. With a Bachelor of Science in Business in Hospitality and Tourism Management from Virginia Tech, I bring a unique blend of interpersonal skills, strategic thinking, and business insight to my roles. I am dedicated to excellence in everything I do and thrive in fast-paced, dynamic environments where I can make a positive impact.