Liz Carson

Background

About Liz Carson

As an integrated communications specialist, I help brands and organizations tell their stories. In today’s evolving business landscape, it is necessary to balance speed with strategic action. My strong suits are immersing myself in clients’ day-to-day business and pain points, digging deep on how customers truly experience their offerings, and delivering compelling and consistent narratives across all channels. My deep agency expertise extends to integrated planning, corporate and brand reputation, external & internal communications, complex project management, influencer marketing and optimizing growth. From start-ups to global brands, I work across a wide variety of sectors from B2B to B2C including well-known leaders such as Visa, Air Miles, Johnson & Johnson, Coca-Cola, Molson and Panasonic to key stakeholders such as Dietitians of Canada, Special Olympics and Breakfast Clubs of Canada. I’m at my best when helping brands and teams grow, collaborating to solve new challenges, developing new relationships and contributing to the overall growth of a business. Specialties: public relations, branding, influencer marketing, reputation management, stakeholder engagement, strategy, crisis communications and revenue generation. Follow me on LinkedIn: & followMember=lizcarsonto