Liz Clark

Background

About Liz Clark

Marketing Communications Strategist with expertise developing, implementing and measuring strategic marketing initiatives that support growth goals and brand awareness. Excellent at multi-channel marketing communications, customer journey development and execution and leading cross-functional teams. Over 15 years of assisting companies stay focused on high-level goals while managing day-to-day marketing business.Areas of Expertise• Multi-Channel Marketing Communications - Digital, Print, Social, Email Marketing, Webinars, Event Marketing, Internal Communications, Incentive Campaigns• Customer Journey Development & Execution - Data Analytics, Journey Mapping, Creative Development, Relationship Management, Project Management• Multi-Channel Marketing and Sales Campaigns - Theme Development, Creative Development, Lead Generation and Nurturing, Internal Communications, Relationship Management• Content Strategy - Editorial Calendars, Publications Manager, Cross-Channel Optimization and Integration• Digital Transformation - Help rethink how traditional channels should be transformed to best position the brand and meet the digital expectations of the end-user• Strategic Marketing Planning & Growth Consulting - Comprehensive Marketing Plan Development, Market Expansion, Partnerships• Brand Positioning - Brand Messages, Visual Brand, Media RelationsIndustriesHealthcare, B2B, Accounting, Legal, Financial Services, Engineering, Banking, Membership Organizations, Real Estate, Manufacturing, Media/Publishing