Liz Deforest

Background

About Liz Deforest

Fractional communications strategist advancing health care companies' missions to improve outcomes by identifying and overcoming the hurdles holding back the uptake of health innovations. Together with C-suite leaders and their teams, I identify communication and collaboration gaps, find stories that inspire action, and tell them where they matter. My two decades of B2B and B2B2C marketing and communications strategy spans the full continuum of how health care is discovered, delivered and paid for, including commercial and government health insurance and benefits, digital health, chronic condition management, behavioral health, managed care, medical devices, value-based care, social determinants of health, debt financing, private equity, public health and more. Prior to in-house and agency communications work, I covered city government and civic issues as a reporter for a daily newspaper, where I wrote on topics ranging from homelessness and housing costs to community events and human interest features.