Liz Diggins
Event Manager at Reed & Mackay Events
Based in Franklin, United States
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Seniority
Manager
Department
Operations
Location
Franklin
Industry
Events Services
Company size
32
Contact information
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l•••••••@reedmackay.com
Phone
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Background
About Liz Diggins
I’m a tech-savvy event manager with 20 years of experience planning conferences, client events, and everything in between—always with a “work smarter, not harder” mindset. I specialize in turning complex logistics into smooth operations, messy workflows into clear processes, and vendor quotes into serious cost savings (negotiation is practically a hobby). From managing multimillion-dollar budgets to leading teams and standardizing global event practices, I bring strategy, creativity, and efficiency to every event I touch. I thrive on structure but think fast on my feet, and I believe a great event isn’t just about flawless execution—it’s about creating moments that feel effortless and leave a lasting impact. And yes, I’m always travel-ready—passport in hand, timeline in check, and fully prepped for wherever the next event takes me. Key Achievements • Recognized as a Subject Matter Expert (SME) in Workflow Analysis and Process Improvement • Negotiated $3.25M+ in Cost Savings Through Strategic Negotiations at Amex GBT and Omega M&I • Managed 120+ Annual Events with Budgets Up to $2M • Directed Conferences with Attendees, 150+ Exhibitors, and Integrated Registration Systems • Implemented Global Risk Mitigation Program and Standardized Enterprise-Level Event Management SOPs • Developed Tech Training and Authored Process Guides for Internal Teams and Client Stakeholders • Built and Led Sourcing Teams Managing Over 700 Events Annually Skills and Core Competencies • Strategic Event Sourcing & Management • Workflow Optimization • Vendor Sourcing & Contract Negotiation and Strategic Partnerships • Budget Management & ROI Tracking • Stakeholder, Client B2B Engagement • Cross-Functional Team Leadership • Event Tech Integration & Optimization • Virtual, In-Person & Hybrid Event Execution • Post-Event Analysis & Reporting • Compliance & Risk Management • C-Suite / Executive-Level Communication • ChatGPT / AI Expertise • SaaS Platform Integration • Event Content Program Management
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