Liz Goode

Background

About Liz Goode

I specialize in branding, website strategy, content marketing and LinkedIn strategy, and copywriting. My focus is on helping technology and B2B brands connect to the right audiences online. I'm the Founder and Principal Consultant of Creative Synthesis. Our multidisciplinary team serves clients in the technology, tech vendor, and B2B spaces in Canada and the US. We offer:* Branding and brand repositioning, including value propositions, customer and audience identification, messaging pillar development per platform, and competitive overview * Website content strategy, UX strategy & copywriting * Content marketing strategy and content writing for articles, social media posts, video scripts, reports, and whitepapers * LinkedIn strategy and writing for B2B SMEs and thought leaders My background includes: Consulting with clients ranging from start-ups to legacy enterprise organizations Working with major brands including TELUS, Moderna, Lululemon, Kraft Heinz, LGM, AGI, Restaurant Brands International, Arc'teryx, and PURE Insurance Growing the marketing department of tech start-up Apply Digital from 2 people to 15, and supporting a 2x year-on-year revenue increase in 2021 and 2022 Putting on multiple hats as a writer, content lead, and creative producer for award-winning editorial, UX, and video content Named Best Writer in the Faculty of Journalism at Sheridan College (2015)