Liz Langhans

Background

About Liz Langhans

As a Product Marketing Manager at Thomson Reuters, I excel in transforming complex market data into strategic marketing initiatives that propel our legal technology SaaS solutions forward. Equipped with an MBA and a strong background in the legal industry, I possess specialized expertise in legal customer and market intelligence. I lead research initiatives to develop key customer personas, track market trends, and analyze competitive intelligence—all of which fuel product innovation and elevate customer experiences through impactful research. I am skilled in crafting compelling messaging and defining product positioning to establish clear value propositions and support go-to-market strategies and campaigns across diverse stakeholder teams. By conducting comprehensive customer surveys and interviews, I extract actionable insights that guide product development and marketing strategies. My hands-on, customer centric approach is pivotal in enhancing user experiences and fostering product innovation, while empowering sales teams and driving performance to ensure we remain at the forefront of the legal tech industry.