Liza Edington

Background

About Liza Edington

Cytiva (formerly GE Healthcare Life Sciences) At Cytiva, we envision a world in which access to life-changing therapies transforms human health. With a rich heritage dating back hundreds of years, our wealth of technical expertise and talent, a broad and deep portfolio, and exceptional service help researchers and biopharma advance therapeutics at every stage from discovery to delivery. Cytiva is part of Danaher,a global science and technology leader. Along with Danaher’s diagnostic and life sciences businesses, we bring an innovative mindset to our collaborations with customers to help them improve patient outcomes. Pitchup.com Pitchup.com launched in mid 2009 to match users with their perfect UK, France, Spain and Italy campsite or holiday park. A Red Bull / Real Business 'Future' 50 startup, Pitchup.com was judged Best UK Travel Website at the 2011 British Travel Press Awards. Before this, I held various account management positions in the data insight & database management industry (agency side) and accrued 10 years worth of experience. Some of the companies I worked with are American Express, Prudential, Marriott Vacation International, Argos and BT. With each of these companies, my primary focus was to help them understand their data and how to maximise its power in order to retain existing customers and gain new valuable ones. I have extensive experience in unlocking the power of customers data and using the information to create meaningful actionable marketing solutions. I have won the Data Strategy Award for Best Use of Data in B2B in 2009 with my client at the time BT Business Broadband.