Lizzy Rao

Background

About Lizzy Rao

My career has always been driven by a deep commitment to supporting people and the planet. From wellness and movement to sustainable natural CPG and financial empowerment, I’ve worked in a range of industries — always choosing roles where I could create meaningful, positive change with companies whose missions align with my values. I bring a heart-centered, people-first approach to every role, nurturing authentic collaboration with teams and crafting supportive, values-driven experiences that uplift both customers and colleagues. Whether engaging directly with customers or working cross-functionally, I prioritize clear, compassionate communication, grounded in equity and integrity, to create meaningful, lasting impact. Throughout my career, I’ve contributed to national sales strategies, led creative and operational projects, and co-authored wellness resources — all in service of equity, empowerment, and positive change. I thrive in environments where empathy and purpose lead the way — and I’m proud to have spent my career helping others build healthier, more empowered lives. Some of my career accomplishments include: • Achieved annual sales goal by executing national food service strategy across 6 key regions and 3 COVID-focused sectors, by recruiting and onboarding 5 sales brokerage teams. • In the first year of sales role, achieved new product development placements for 2 new category products at 2 national retailers. • Provided thought leadership education as a representative of natural CPG manufacturers for an international food manufacturer’s association 20+ member committee. • Commissioned to co-author a comprehensive lifestyle guidance document on non-toxic immunotherapy for oncology patients. I am an avid adventurer passionate about backcountry skiing, trail running, yoga, surfing, and mountain biking. Beyond outdoor sports, I’m a self-taught artist and have been commissioned several times to paint portraits. I also hold dual citizenship in the US and Italy.