Lloyd Cobb

Background

About Lloyd Cobb

Digital Marketing Specialist | Web Accessibility Advocate | Conversion Optimization Enthusiast | Digital Designer Skills: • Digital Marketing • Email Campaigns • Geo/Programmatic Display • PPC • SEO • Social Media • UX Research • Web Design • Web Production • Web Accessibility (WCAG/ADA) • CRO (Conversion Rate Optimization) • HTML & CSS • AI Tools Accomplishments: • Ran a programmatic ad campaign that combined geofencing, weather-based targeting, and audience segmentation to significantly boost both CTR and in store visits. I handled the creative, targeting, and optimization myself, and we ended up cutting CPA nearly in half compared to industry averages. When you actually take the time to dial it in, programmatic works better than most people expect. • Built an automated email flow for a B2B client selling wholesale smoke shop supplies. Based on customer purchase behavior, the system sent perfectly timed “Re-supply” reminders, bringing in in just three months and driving a solid bump in revenue. • Created a custom SEO strategy for a fast-growing client, handling everything from meta tags and SEO content to schema markup, sitemap submissions, and link building. The result? A 43% increase in organic traffic in the first three months. • Ensured 100+ websites met WCAG/ADA accessibility standards, catching issues before they became problems and helping make the web more inclusive for everyone. • Helped drive nearly a 10% lift in conversions for a high-traffic client by digging into the data, spotting what was missing, and applying smart, creative solutions. Let's connect!