Loralyn Whitaker

Background

About Loralyn Whitaker

PROFESSIONAL OVERVIEW: A high-performing leader with expertise driving multimillion-dollar programs and initiatives from conception through execution, monitoring results and continually enhancing the support. Known for a strong work ethic, consistently exceeding expectations, and achieving established goals. Naturally fosters strong partnerships with key stakeholders across diverse functions and external entities, encouraging collaborative efforts. Adept at navigating a complex co-op marketing platform (corporate/vendor agreements) to increase revenue and operating efficiency. Led the Agency Growth Store ecommerce team at Farmers Insurance for 7 years and managed the vendor vetting, onboarding and operations of the store, part of a $70M platform that provided marketing solutions and resources to agents nationwide. Passionate about learning and implementing technologies, trends, and strategies in the marketing field, and collaborating with diverse and talented teams across the organization. Looking for an opportunity to join a company that values creativity, boosts innovation, and offers a challenging and rewarding environment where I can contribute to its success and growth. LEADERSHIP IMPACT: • Brand Strategy: Achieved a 20% growth year-over-year for the Farmers Insurance Agency Growth Program (AGP); developed and ran campaigns to boost brand awareness and customer expansion initiatives • Revenue Generation: Spearheaded innovative ideas to continually enhance the AGP; results indicated that agents enrolled in the program wrote 3x the number of new business policies than those not enrolled • Communication: Early in my career, I focused on public relations at a boutique agency where I honed my writing and communication skills • Project Management: Achieved the Project Management and LEAN Yellow Belt certifications, enabling me to apply best practices and methodologies to streamline processes, optimize workflows, and improve outcomes. • Workflow Optimization: Led Lean Kaizen initiatives to reduce vendor vetting by 10% and enhanced the onboarding process • Active member of the Diversity, Equity, Inclusion and Belonging (DEIB) Employee Resource Group (ERG) PROFESSIONAL COMPETENCIES + CORE STRENGTHS: Incentive Programs | Project Leadership | Communication Planning | Customer Journey | Compliance DEI & B Ally | Vendor Management | eCommerce Strategies | Workflow Optimization Cross-Functional Collaboration | Financial Forecasting | Webinars & Training | Contract Negotiations