Loree Blue

Background

About Loree Blue

I’m a curious, creative, and strategic marketing leader passionate about solving complex brand challenges. 25+ years of experience driving integrated marketing, brand strategy, and creative direction with proven ability to build and optimize creative services operations, manage in-house and external teams, and deliver high-impact marketing content for digital, e-commerce, packaging, print, video, and environmental touchpoints. With exceptional visual, verbal, and written communication skills, I can cut through the clutter to provide clear, compelling narratives to drive bold ideas and measurable outcomes. My strengths include bringing brand identities to life and translating business goals into actionable creative marketing strategies. I own execution from ideation to delivery, ready to roll up my sleeves and get it done. Let’s connect—I’m always excited to meet other marketing leaders, creatives, and innovators. Key Competencies- Creative direction (design, photo, and video), copywriting, and graphic design - Creative Operations, Workflow Optimization, and Production Leadership - Brand strategy, stewardship, brand voice, and reputation management - Creative Team Building, Mentorship, Development & Resourcing - Multi-channel marketing strategy development (digital, social, experiential, and traditional media)- DTC, B2C, B2B, and Go-to-market (GTM) strategy for product and service launches - Customer-centric marketing planning through targeting, ABM, customer segmentation, and A/B - AI-driven marketing tools, martech stack management, and marketing automation - Data-driven ROI, performance optimization, KPI tracking, and SEO/UX/UI strategies - Crisis communications - Strategic partnerships, stakeholder relations, and cross-functional collaboration - Workflow optimization and project management - Vendor, Agency, & Budget Management TECHNICAL SKILLS Adobe Creative Cloud (Illustrator, InDesign, Photoshop, Premiere Pro, Acrobat Pro), Canva, WordPress CMS, CSS, SEO, UX/UI, Hootsuite, Salesforce CRM, Marketo, ABM, Microsoft Office Suite (Word, Excel, PowerPoint), Microsoft Teams, Google Workspace, Smartsheet, Figma, Google Analytics, Google Search Console, AI Tools, Siteimprove, MailChimp, A/B, BlueHornet