Lorella Lassfolk

Background

About Lorella Lassfolk

With a proven track record of leading high-performing teams and driving transformation across industries, I combine strategic vision with hands-on execution. I’m a solution-oriented leader with deep commercial insight, technical understanding, and product ownership of digital architecture—enabling impactful development and business optimization. Core Competencies: Global digital strategy & e-commerce leadership Product ownership of digital platforms & architecture Website development, platform optimization & customer experience Go-to-market strategy, sales enablement & omnichannel execution CRM, loyalty programs & data-driven marketing SEO/SEM, social media & content strategy P&L ownership, budgeting & performance management Technical development, system integration & process improvement What I Deliver: Strategic leadership in digital transformation and platform development Cross-functional and international growth Scalable e-commerce and brand strategies that drive growth Content and marketing strategy and execution aligned with business goals Technical build, rollouts and integrations that support digital acceleration Leadership in technical development and product ownership #ChiefCommersialofficer #EcommerceLeadership #E-CommerceProductManager #Transformation #Growth #MarketingStrategy #Projectmanagement #Martech #MarCom #Communication #Ecommerce #DigitalExperience #ChangeManagement #Brandstrategy #CRM #Interim