Lorena de Lourdes Contreras
CEO & Founder at Globallys
Based in Chile
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Seniority
C-Team
Department
General Business & Management
Location
Chile
Industry
IT Services and IT Consulting
Company size
6
Contact information
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l•••••••@globallys.org
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Background
About Lorena de Lourdes Contreras
Lorena Contreras | Industrial Civil Engineer | Master of Finance | Expert in Strategic Marketing, Digital Transformation, and Digital Accessibility | CEO and Founder of Globallys I am an entrepreneur passionate about digital accessibility and digital transformation. As the founder and CEO of Globallys, I lead an innovative startup offering unique digital accessibility solutions for businesses and governments across Latin America. With Globallys, we have secured three CORFO innovation funds and Startup Cience from ANID, developing TADEO, the first Spanish-language digital accessibility evaluation algorithm, to acelerate and enhance web inclusion and accessibility in the region. With over 20 years of experience in leadership roles across telecommunications, technology, and marketing, I have worked for companies like Claro Chile, where I led key initiatives in product development, digital innovation, and customer experience enhancement. I have also been responsible for digital transformation and the establishment of digital marketing divisions in large-scale companies, contributing to their growth and market leadership. In addition to my work with Globallys, I am a lecturer and mentor, collaborating with Universidad de Chile, Innovo USACH and SantanderX, where I support students and young entrepreneurs in their innovation and digital transformation projects. My mission is to drive digital inclusion and accessibility, contributing to a more inclusive and accessible world for everyone. How can I help you?* Business Model Development and Validation * Marketing Strategy * Product/Service Development and Pricing * Customer Experience * Positioning and Differentiation * Marketing Processes and Technologies * Digital Transformation * Entrepreneurship
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