Lorena Kwek
Channel Insights Manager at Apple
Based in Singapore
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Seniority
Manager
Department
Advertising & Marketing
Location
Singapore
Industry
Computers and Electronics Manufacturing
Company size
168K
Contact information
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l•••••••@apple.com
Phone
5 credits+65 ••• •••• ••••
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Background
About Lorena Kwek
Approaching my work with an integrative perspective on business and brand stems from my academic background that meshes the rigour of quantitative and qualitative disciplines. It provided me not only with the fundamentals to understand business but also helped cultivate an inquisitive mind that propels me to seek innovative solutions. My diverse work experience includes corporate finance advisory at a private equity outfit, to business consulting at a global market research firm. Now as a Business Operations & Analytics Manager at Dell's global peripherals team, I drive actions that help our business achieve its KPIs by monitoring the pulse of the business & distilling critical business insights for our global stakeholders. Being attuned to the regional landscape also serves as the bedrock of my uniquely Asia perspective. Having spent time immersing in the cultural and business climate in South Korea and Taiwan, I bring with me insights that transcend the local flavour of things.
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