Lorena Prada

Background

About Lorena Prada

I’m a bilingual Creative Director with 15+ years of experience blending visual storytelling and strategic thinking to create compelling brand experiences. From shaping brand identity systems for hospitality and lifestyle groups to launching national campaigns across digital and experiential platforms, I lead projects from concept to execution with a clear creative vision and business-minded approach. My background spans agencies, in-house roles, and global freelance collaborations with brands like Peloton, Louis StartEngine, Capella University, and the José Andrés Group. Whether directing a team or rolling up my sleeves as a hands-on designer, I focus on creating work that’s not only beautiful—but purposeful and impactful. I’ve led creative across 30+ restaurant brands, developed global marketing collateral, and launched brand identities from scratch. I thrive in fast-paced, design-forward environments where innovation, culture, and collaboration drive the work. Specialties: Creative Direction • Brand Development • Campaign Strategy • Hospitality Design • Digital + Print • UX/UI Collaboration • Cross-Functional Leadership • Art Direction • Bilingual Communication (EN/ES) Let’s connect if you’re looking for a creative partner who brings strategic insight, aesthetic excellence, and a love for culturally relevant design.