Lorenzo Spadoni

Background

About Lorenzo Spadoni

As an experienced Creative Technologist turned Innovation & Technology Partner, I bring almost two decade of expertise in the advertising industry, now honed to lead strategic technology initiatives. My journey in technology began with a passion for merging creativity with technical ingenuity, a path that led me to earn the title of Creative Technologist through years of experimenting with code and hardware. I've always believed in the power of technology to amplify creativity without succumbing to the latest trends for their own sake. In my new role at Ogilvy Barcelona, I take a strategic approach, working closely with clients and internal teams to integrate innovative solutions like AI into our advertising endeavours. My focus is not just on spotting potential in creative briefs but also on offering my expertise to steer both management and creative teams towards groundbreaking technological integrations. My experience in creating hardware and software prototypes continues to play a crucial role, helping clients visualize and embrace cutting-edge executions. I thrive in navigating every stage of project development, from conceptualization to final product delivery, ensuring that each step resonates with our strategic vision. Having led technical teams as a Lead Developer in renowned digital agencies, I've honed essential skills in project management, communication, and documentation, complemented by a diverse international experience. Working in various countries has enriched my professional outlook, providing me with a broad spectrum of industry insights. My professional journey has been a global adventure, living and working in Italy, Finland, the UK, and Australia, and now continuing in Spain. Each country has contributed uniquely to my skillset and perspective, enriching my approach to technology and innovation in the advertising world. This international experience has not only broadened my industry knowledge but also provided me with a diverse and adaptable approach to new challenges in the ever-evolving landscape of digital advertising.