Loreto Martinez

Background

About Loreto Martinez

Ingeniero Civil Industrial de la Universidad de Chile y MBA de MGSM Macquarie University Australia. Más de diez años de experiencia en industrias de servicios financieros, medios, retail, consultoría y transporte. He trabajado en el área comercial, marketing y clientes, principalmente en el diseño e implementación de estrategias con foco en fidelización y generación de venta incremental. Habilidades de negociación con clientes y proveedores, liderazgo y motivación de equipos de trabajo, bilingüe Bachelor in Engineering Sciences, University of Chile and MBA, MGSM Macquarie University Australia. Over ten years experience in retail, financial services, and media business, developing my career in marketing, loyalty and customer management. Customer behavior expert, with the goal of generating incremental sales through commercial strategies and direct marketing campaign management, considering full customer journey and moments of truth with the Brand, taking into account all touch points and contact channels. I have the skill to communicate through different business areas such as marketing, legal, operations, systems, BI, and also different level of hierarchies within the company in order aim the goals. Proven track record leading and motivating teams, bilingual in Spanish-English with international experience.