Loretta Volpe

Background

About Loretta Volpe

Loretta is a founding partner and award-winning advertising executive with a proven track record of leveraging market research and industry insights to drive impactful media, public relations, and marketing campaigns. As a leader at GMLV, she has spearheaded initiatives for clients such as Applied DNA Sciences, Barnes & Noble, Veolia North America, and Empire State Development. With extensive experience at top advertising agencies, including Griffin Bacal and WPP, Loretta brings a wealth of strategic expertise, applying best practices from global campaigns to innovative solutions for clients. She excels in crafting integrated media strategies that optimize budgets while maximizing engagement, whether for large-scale product launches or highly targeted community outreach efforts. As business advisor to the GenuTrace Advisory Board, Loretta brings her deep understanding of brand positioning, media strategy, and stakeholder engagement to support the company’s mission and growth. As business advisor to the GenuTrace Advisory Board, Loretta brings her deep understanding of brand positioning, media strategy, and stakeholder engagement to support the company’s mission and growth. As business advisor to the GenuTrace Advisory Board, Loretta brings her deep understanding of brand positioning, media strategy, and stakeholder engagement to support the company’s mission and growth. As business advisor to the GenuTrace Advisory Board, Loretta brings her deep understanding of brand positioning, media strategy, and stakeholder engagement to support the company’s mission and growth. Beyond her industry contributions, Loretta serves as Chairperson of Advertising and Marketing Communications at the Fashion Institute of Technology (FIT) in New York City, a division of the State University of New York. Loretta has been with FIT for over 30 years and her leadership in academia, ensures that the next generation of marketing professionals is equipped with cutting-edge knowledge and practical expertise. Loretta brings her deep understanding of brand positioning, media strategy, and stakeholder engagement to support the company’s mission and growth.