Lori A. Aro

Background

About Lori A. Aro

Results-driven marketing executive with extensive strategic marketing, product and business development experience inside highly competitive molecular diagnostic markets. Skilled in design and implementation of comprehensive market development and promotional campaigns to successfully propel corporations through periods of accelerated growth. Collaborative communicator focused on establishing industry partnerships and promoting synergy across business lines to drive innovative product development and enhanced commercial profitability. Expertise managing multiple projects to lead strategic implementation and product launch initiatives across numerous business units and therapeutic areas. In addition, I have served on executive level management teams to deliver strategic recommendations associated with business development and in-licensing functions. I am well versed in product life cycle management, brand development, marketplace analysis, risk management, commercial acquisitions and project oversight. I am capable of balancing clinical and commercial unmet needs with scientific feasibility to conceptualize new product candidates across multiple channels and therapeutic areas. Further, I have seen significant success directing in-depth marketing initiatives resulting in enhanced lead generation and revenue growth. I am known as a versatile contributor with experience in all core product development functions, exceptional business development skills and a continued commitment to implementing industry best practices.