Lori Castillo

Background

About Lori Castillo

As the Chairwoman at Texas Public Radio and the Vice President of Global Marketing at NatureSweet, I combine my passion for innovation with my strategic thinking and market research skills to create value for both organizations. I have over 15 years of marketing experience in various industries, from consumer goods to financial services to produce.At NatureSweet, I lead the global marketing strategy and execution for the company's portfolio of fresh and delicious tomatoes, with a focus on de-commoditizing the category and building brand loyalty. I oversee the development and launch of new products, packaging, and campaigns that resonate with consumers and retailers across different markets and channels in North America. I also collaborate with cross-functional teams and external partners to drive growth, profitability, and sustainability for the company. Since joining NatureSweet in 2014, I have contributed to multiple product innovations, market expansions, and award-winning campaigns that have enhanced the company's reputation and performance. I also direct all commercial operations in Mexico - responsible for the country's P&L.