Lori Smith

Background

About Lori Smith

My focus has been with PureCars, a company devoted to helping automotive dealerships 'win-the-click' for less money. PureCars uses what is called 'big data' to provide compelling content for our reports. This is combined with a deep-seated understanding of consumer behavior and their patterns. PureCars is widely recognized as one of the most progressive and innovative vendors in the automotive space. PureCars has received numerous mentions as well as charting a course in the digital landscape for the automotive industry. PureCars was featured as the cover story in Digital Dealer Magazine in June 2013. PureCars was also featured as winning the 2013 Driving Sales Innovation Cup Award in October for a new product called Smart Advertising and most recently the Automotive Website Award just prior to the NADA convention in New Orleans January 2014. PureCars is devoted to improving the car buying experience, both for the dealer who may struggle to get consumers to visit their website and into their showroom and for consumer who may not be quite certain on how to differentiate the value of similar vehicles and how to determine which dealership they should do business with, by providing more relevant detail and information to improve the car buying as well as the ownership experience. Say goodbye to alphabetical laundry lists of features and options and replace with a showcase of the most relevant value-building attributes that provide customers with the information they want, at the exact second they’re looking for it. PureCars integrates with all of the website providers to automatically display our multiple value highlight technology on each pre-owned vehicle details page.