Lorissa Dong

Background

About Lorissa Dong

Membership and audience growth is about creating places where people feel they belong. I’m driven to bring every person — staff, customers, and partners — into your brand story in a way that feels meaningful, memorable, and alive. My work is about understanding why people join, what keeps them coming back, and how every interaction shapes loyalty. I build membership ecosystems by aligning:• Customer experience• Revenue strategy• Community partnerships• Behavioral data• Front-line cultureToday I continue to apply this approach through strategic consulting and community leadership, including serving as Board Director for Time Out Healing Society, supporting nature-based mental health programs.I’m particularly passionate about helping mission-driven organizations, destinations, cultural institutions, and wellness spaces design membership experiences that people want to return to again and again.Evidence & Impact: • Led $6M+ in membership, partnership, and admissions revenue while building systems that drove sustained acquisition and loyalty. Created a loyalty app that improved service efficiency, filled programs, and increased social engagement by 58%• Managed full brand + digital overhauls resulting in 51% more site traffic and 32% more leads • Created global partner tools that cut onboarding time 50%• Managed a $30M national marketing portfolio and delivered award-winning campaigns• Co-led CRM + digital automation adoption to improve workflows, ROI, and customer experience• Build people up to thrive, by nurturing strengths, recognizing wins, and creating a fun, motivating environment where people feel seen and supported.Through my forest-inspired art practice, I facilitate nature-based creative experiences and community art activations. This perspective continues to influence how I think about experience design, belonging, and the environments that bring people together.