Lorna Carapuli

Background

About Lorna Carapuli

I’m a writer and photographer with an obsession for the great human comedy. My background is in literature, creative writing, and dramatic arts - which means I read people for a living and say it better than they can.I started out on stage and in front of the camera, before finding my creative home behind the scenes: writing, shooting,(over)feeling everything. As a copywriter, I help brands sound like someone you’d actually want to date - clever, charming, and sexy. I’ve written across entertainment, tourism, fashion, food, and tech, with clients including JustWatch and Netflix, where tone, storytelling, and cultural instinct matter as much as clarity.As an editorial writer, I’ve covered film, pop culture, lifestyle, and social commentary (including bylines in British media, Cannes & Venice press accreditations)- with a soft spot for black comedy, satire, and anything that lets me roast gently and think deeply. Photography isn’t what I turn to when I run out of words - it’s how I marry images and language to tell richer stories. I’ve published photo stories that capture the poetic absurdity of everyday life, with work featured on PhotoVogue, Leica, etc, Words are my medium. People are my obsession. I turn both into punchlines, headlines, and the occasional identity crisis.