Lorraine King

Background

About Lorraine King

I have extensive experience and success in strategy, governance and commercial (sales and marketing) across different sectors and different sizes of organisation. My expertise is in B2B and using the principles of account based marketing. I innovate and adapt in order to deliver success in any environment and am results and outcome focused. I enjoy a challenge and thrive on achievement through leadership. My broad background is key to the value I add. Webstars help our professional services clients turn their website from a huge overhead to a revenue generation tool. We work with ambitious business-to-business companies who are looking to generate more leads through their website, engage their target audience and prove return on investment for their inbound marketing activity. With an emphasis on clever tech and Account Based Marketing, we help our clients transform their business development strategy - using IP tracking and personalisation technology, marketing dashboards and search engine optimisation techniques to turn their website and marketing activity into trackable, measurable high quality leads. I would be happy to talk you through how we’ve implemented these measures for existing clients.and answer any questions you might have around whether we could do the same for you.