Lorraine Taylor
Director Global Growth Strategy and Capabilities at Reckitt
Based in Ottawa, Canada
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Seniority
Director
Department
Other
Location
Ottawa
Industry
Manufacturing
Company size
34K
Contact information
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l•••••••@reckitt.com
Phone
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Background
About Lorraine Taylor
I am an accomplished Digital Marketing Director with 20+ years’ progressive experience in ecommerce, consumer packaged goods, and CRM. I am adept at translating market insights and changing market dynamics into successful business plans based on data, to deliver results. I have demonstrated excellence in change management with open and ongoing communication with my team. My teams have looked to me as a trusted source of advice and guidance while encouraging their development. Recently I led a team that delivered integrated digital marketing campaigns that flawlessly acquired, activated, and extended programs for Shopify Partners. Previously, I led the Canadian and global strategy at Mead Johnson/Reckitt Benckiser, makers of Enfamil, Musinex & Lysol brands. I built digital marketing roadmaps, developed consumer database CRM platform models, and lead premium brand acquisition and retention programs.
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