Lotta Ekblad

Background

About Lotta Ekblad

I’m a strategic marketer and demand generation specialist with a cross-industry background in growth, brand positioning, and go-to-market execution. I work at the intersection of creativity, commercial thinking, and structured systems — helping B2B companies drive real business outcomes through marketing that actually performs. At Norders, I currently lead client accounts and design multichannel demand strategies that align sales and marketing for sustainable pipeline growth. From demand gen engine building to messaging architecture and funnel design, I ensure that campaigns don’t just look good — they close deals. Throughout my career, I’ve led teams, managed complex initiatives, and built growth systems from the ground up. My edge lies in zooming out to understand the bigger picture — and zooming in to build the structures and strategies that bring it to life. I thrive in roles that demand adaptability, analytical thinking, and strong cross-functional collaboration — and I’m always looking for new ways to drive smarter growth. Let’s talk marketing, business growth, or the best croissants in Marseille.