Lotte Bloem

Background

About Lotte Bloem

I’m that person who gets (over)excited about the stories behind everyday objects, the systems that shape society and the brands that want to change the world. I operate at the intersection of brand strategy, world-building, and design, driven by a deep belief that a strong narrative can bring people together and create a true culture shift. Started out by building a strategy team from scratch and turning an award-winning agency into a true brand-building partner (looking at you, Verve ). Now, at Momkai, I help organizations define their shared purpose and build brand universes people want to belong to. These days, I'm: 🧠 Shaping strategic foundations for B2B, SaaS & impact-driven brands Writing brand stories, core taglines, and messaging frameworks Helping teams turn strategy into brand movies, formats, and onboarding journeys Talking (a lot) about brand universes, movement building, and why 'designing for belonging is a brand superpower