Louis Ketelaars

Background

About Louis Ketelaars

Pen portrait I’m a passionate, creative, results-driven and challenging entrepreneurial marketer with strong drive to create sustainable growth. I combine a Master of Marketing and a Bachelor of Science in Engineering with some of the best entrepreneurial development programs in the world; MIT, Babson and Ashridge London Business School. I’m experienced in venture and business development, marketing management, innovation management, product management and sales. My uniqueness is in the combination of tactical and strategic knowledge and experience, applied hands-on in a high-risk multidisciplinary international environment. Ambition I create winning international businesses that lasts. I shape the vision and tell the story that people identify with and want to become a part of. I set ambitious clear targets. Together with a team, we achieve a result that is bigger than the sum of its individual parts. Trust, respect and growth of the individual and the group are the team fundamentals. A deeper understanding of our customer drives all we do and makes us win. Africa project-team recommendations. “He radiates passion and drive setting up the business. He drives a multidisciplinary approach and network to ensure that business objectives are met.”:Senior Director - Head of Finance Africa “Louis has extensive experience in new business development. He has strong skills as a networker and lead-generator in difficult & new markets.”:SVP & GM Professional Lighting Solutions “Louis is a serial entrepreneur and passionate leader that kickstarts the business from scratch. He is authentic and has no hidden agenda.”:Sr. Director Outdoor Systems “Louis enabled the first second generation solar lighting project in the world, clearing the way for future sales. He leads the way and inspires my key account managers, giving them the confidence to sell.”:GM West Africa